Jamie Sandhu

FixMyCar — UK's leading car-repairs marketplace

• — First PM hire, owning the consumer-facing marketplace used by ~100k monthly users and 2k garage partners. Led B2B and SaaS products as the company scaled from 40 to 100 people
• — Identified growth opportunities from behavioural and analytics signals. Led conversion strategy that halved pre-quote abandonment, increasing bookings by 30% and improving paid acquisition unit economics by 50%
• — Delivered two enterprise SaaS products and an external API from concept to launch, aligning stakeholders, shaping requirements, and ensuring GDPR, PECR, WCAG, and ISO 27001 compliance
• — Designed and led implementation of the analytics stack (Mixpanel, Amplitude, Growthbook, Metabase, Hotjar) and ran A/B tests to evaluate impact — including experiments that delivered 10% booking uplift and reduced no-show behaviour by 20%
• — Owned the roadmap and backlog across multiple products and teams, collaborating with commercial, operations, and leadership to drive outcomes-oriented prioritisation
• — Refined agile ways of working across design, engineering, and testing, improving delivery efficiency and team morale. The squad became a reference model for the company during scale-up

PSYT — Digital learning company focused on behaviour change

• — Brought three iOS consumer apps to market as sole product lead, achieving Apple Editor's Choice recognition and sustaining a 4.8-star App Store rating
• — Joined pre-launch, working closely with the CEO to find product-market fit and drive early traction
• — Established a product development practice based on user-led discovery and rapid learning cycles. Hands-on with user recruitment, interviews, UAT, and UX reviews. Mentored junior designers on user-centred design
• — Achieved ~20% subscription conversion (vs. a typical 2–5% industry benchmark) and doubled 7-day retention post-launch through qualitative research, rapid experimentation, and analytics-driven iteration
• — Designed and shipped a "daily unlock" mechanism to strengthen habit formation, informed by behavioural insight and refined with customers through prototypes and beta testing

Loughborough University London

• — Researched how mission-driven organisations design and bring products to market in ways that achieve their social goals. Drew on economic transition theories and design thinking to develop a practical framework for practitioners
• — Designed and conducted qualitative studies including interviews, field research, and thematic analysis
• — Built frameworks and conceptual models explaining friction in services, user journeys, and organisational decision-making
• — Translated complex research findings into clear, structured arguments for academic and practitioner audiences